I love those rare moments when I flip through a magazine, and an advertisement ignites a smirk, or even more impressive, a giggle from my cynical being. In the corporate world, clever and visually stunning ads have become more than a means to sell products, they’ve become art forms. Here are three great examples of [...]
Despite the rise of the Internet, direct mail marketing continues to be one of the most effective ways you can increase the visibility of your business. If a flyer or leaflet is eye-catching and well-designed, a consumer will take notice of it when it falls out of their mailbox. While black and white is a [...]
The printing and paper industries are some of the most polluting and resource intensive industries in the world, responsible for over a third of worldwide timber harvest and 40% of all landfill waste in the U.S. However, great green alternatives are now available with post-consumer recycled paper, vivid soy ink prinking, and more. West Coast [...]
Putting out a print project quickly can sometimes be a necessity, but if you don’t follow certain steps correctly you could end up with less-than ideal results. Here are two crucial tips to remember when you are sending out a design to a commercial printer to be finalized and printed out. 1) Although it seems [...]
Sometimes even the simplest concepts make the biggest and best impacts on people. If you’ve decided to take on a commercial printing campaign to market your business or organization, your design can make or break the campaigns overall success. But finding that perfect concept can be incredibly challenging. Luckily, when you aim for small concepts, [...]
Here is a little inspiration for all you commercial printing fans out there. Some of these are good, most are just silly. Check them out for a good laugh!
Understanding history is important in almost every aspect of life. As they say, you don’t know where you’re going if you don’t know where you’ve been. In an industry like commercial printing, if you want to advance and better the status quo, the past must be studied and observed. By learning what worked and what [...]
Here is a really good video from a Commercial Printing Company based in Springfield, Mo. that does a fantastic job at shedding some light onto the commercial printing process. Whether you’re experienced with commercial printing or new to it all together, take a few minutes and check it out!
If you want to make your small business a success, it’s time to advertise. Someone once said, “Think big!” It might have been Teddy Roosevelt…anyway, yes, that’s what you have to do when it comes to an advertising campaign. How? Well, start with commercial printing your ads. This allows you to spread the word on [...]
The commercial printing industry has always relied on technology to get the job done, and now thanks to the evolution of the technology, many print houses can offer services at lower prices. New internet communication technologies and the creation of digital plates makes specialized printing that wasn’t even offered a decade ago affordable for many [...]