Author Archives: Sarah
Girl Meets Font
I don’t want to give away the ending, but if you walk away from the 2007 documentary Helvetica with dry eyes, you must be one cold S.O.B. Well, okay, maybe not. But it is a fascinating and well-made movie about … Continue reading
How to Advertise Big
If you want to make your small business a success, it’s time to advertise. Someone once said, “Think big!” It might have been Teddy Roosevelt…anyway, yes, that’s what you have to do when it comes to an advertising campaign. How? … Continue reading
Technology’s Impact on the Price of Printing
The commercial printing industry has always relied on technology to get the job done, and now thanks to the evolution of the technology, many print houses can offer services at lower prices. New internet communication technologies and the creation of … Continue reading
Our Four Favorite Billboards
Whether walking, driving, or riding a bike, people tend to be in motion when they see Billboards, which means these marketing tools have to get the message across quick. It’s lucky for us most advertises thrive under pressure, using this … Continue reading
Holy Helvetica, Batman!
It’s impossible to think of print design – or design in general – without thinking Helvetica, the dazzlingly simple sans-serif font that dominated 20th century typefaces and continues to maintain an impressive foothold. You can see Helvetica in the signs … Continue reading
PAPER VERSUS PRINT MARKETING
A lot of people look at the world we live in and they only see graphics, and pixels. It’s no one’s fault really because this is certainly the kind of world we all live in. It is, however, the fault … Continue reading
What is Commercial Printing?
Think about all of the commercial printing materials you come across in a single day. The direct mailers, the billboards, company brochures, business cards and so forth, all of the paper sizes, paper thickness, the colors and the creative marketing … Continue reading