Technology’s Impact on the Price of Printing
The commercial printing industry has always relied on technology to get the job done, and now thanks to the evolution of the technology, many print houses can offer services at lower prices. New internet communication technologies and the creation of digital plates makes specialized printing that wasn’t even offered a decade ago affordable for many more business owners, big or small.
Digital plates are really the main catalyst in this price decrease. Instead of having to create a set of four physical plates for CMYK projects, the image is sent digitally to the printing machine. Doing this saves money and time by allowing the image to be changed multiple times, without having to create a new set of plates.
Another key component in more affordable commercial printing is the use of internet communications in the creative and sales processes. Today many clients can upload their image or design, right onto the print house’s website making it much easier for both parties involved. Because the internet is available, the number of 24/7 orders have skyrocketed for many print houses, bringing them in bigger profits and allowing many to offer their services at more affordable prices.
Tags: Commercial Printing, print design, technology